What is EMV?

EMV is short for Europay, Mastercard, and Visa, the companies that developed the technology. It uses a microchip embedded on its face that offers more security for card-present transactions than the magnetic stripe on the back.

How does EMV work?

Cards with EMV chips create a unique code that cannot be used more than once. This adds another level of security that greatly reduces the risk of fraud for in-person transactions. Unlike traditional magnetic stripe cards, the chip can use these codes to detect unusual purchases and automatically disable itself.

Why EMV?

EMV has been used for over 20 years in Europe. While the US accounts for just 25% of the world’s transactions, it is responsible for over half of all fraudulent charges, partially due its lack of consistent security protocols. Because of this, US banks have decided to (finally) adopt this technology here and are requesting all merchants here to accept EMV.

When is the deadline?

Oct. 1, 2015.

What happens if I’m NOT EMV-Certified?

After this date, any merchant who doesn’t use EMV to process card-present transactions will be liable for any resulting fraudulent charges. This is a sea change of responsibility away from the banks to you.

What can I do to get EMV-Certified?

It’s easy! Zeamster already has EMV Certification and we can help you get there as well. We’ll make sure you have all the correct equipment and alert you if you need any updates. We will never sell you anything you don’t need!

Will EMV Certification keep me safe from fraudulent activity?

Yes and no. EMV Certification is a crucial layer of security for card-present transactions, but offers no protection from data breaches or online/remote purchases. Certain industries are also more vulnerable to in-person fraud than others. Talk to us about your risk factors today!